To Advertise or Not to Advertise, That is the question?
Why is it?
A man wakes up after sleeping
under an advertised blanket,
on an advertised mattress,
pulls off advertised pajamas,
bathes in an advertised shower,
shaves with an advertised razor,
brushes his teeth with advertised toothpaste,
washes with advertised soap,
puts on advertised clothes,
drinks a cup of advertised coffee,
drives to work in an advertised car,
and then, refuses to advertise,
believing it doesn’t pay.
Later when business is poor,
he advertises it for sale.
It does not matter the size of your budget, what matters is the intent of your message. If you think people will come because your door is open you are wrong. They need to know who you are and why they need to know you. Every product and service has a ZMOT (Zero Moment of Truth) what is yours.
To get results from advertising today you must
Be laser focused on a specific ideal client
Create awareness for valuable content with a call to action
Measure leads and conversion fanatically